Nick Theriot: $100M in sales with Facebook ads
About this episode
Nick Theriot runs Facebook ads for ecommerce brands and has generated over $100M in sales for his clients. He flew to New York on short notice to record this one, and it is built for operators already spending real money, not beginners.
He breaks down what separates six, seven and eight figure advertisers, how he finds new messaging when a brand stalls, and the girls night repositioning that took a paint by numbers brand from 150k a month to $1.8M. He also covers his one CBO account structure, landing page tests, post-purchase upsells, and how he uses ChatGPT as a copywriter.
Key takeaways
- Plateau means new messaging. A brand stuck at 150k a month on a stress and anxiety angle scaled to $1.8M after repositioning to a fun girls night activity for college girls.
- Quantity first, then quality. Beginners should test volume to train their eye; experienced buyers should test a clear hypothesis from market research, not "try a photo ad".
- Find the bottleneck in order. He checks cost per click, then conversion rate, then AOV, and only starts landing page tests once spend hits a plateau.
- Run two post-purchase upsells. Offer one at double the AOV and a downsell at half, so a $60 order sees a $120 and a $30 product.
- Wait 72 hours before touching a dip. In his experience doing nothing for 72 hours fixes 90% of accounts that start tanking, especially around holidays.
Chapters
Recorded in person in New York. Every guest runs a 7 or 8 figure brand, across every category. Hosted by Sam Jacobs, co-founder of Commercive.
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