How these guys make $1M a month dropshipping
About this episode
Oscar and Ibra launched their brand in the last week of January, lost the ad account the same day, and came back a month later. They went from $500 to $10,000 a day in three days and have done $6.8 million in five months, with a record $125,000 day on the 4th of July and net margins around 15 to 20%.
They split the work: one runs statics, the other runs videos and the ad account. They walk through how they train ChatGPT on their brand, launch around 400 ads a week, keep Meta to a few CBO campaigns, scale on first click, pay editors on ROAS tiers and test 20 to 30 advertorials a week.
Key takeaways
- Feed AI the real transcripts. They download transcripts of top videos for their product from Kalodata and YouTube, give them to ChatGPT with their brand, customer and winning ads, and use it to understand the buyer.
- Quantity first, then quality. They launch around 400 ads a week, test many concepts, and only ask editors for polish once a concept works.
- Keep the account simple. One testing campaign for videos, one for statics and one retargeting, a fourth for advertorials and VSLs, and ad sets that do not spend get deleted every seven days.
- Scale on first click. They put money behind ads that introduce people to the brand, and a VSL to advertorial to product page funnel runs at 3 ROAS on first click at $1,000 a day.
- Pay editors on results. Editors get bonuses on ROAS and purchase tiers and access to the ad account, and learn hook rate, hold rate, click-through rate and frequency.
Chapters
- 0:00 From $0 to $6.8M in 5 months
- 1:39 Starting the brand & early struggles
- 3:33 Scaling from $500 to $10K a day
- 5:51 Using AI to automate creative & strategy
- 8:48 Launching 400 ads a week: volume over quality
- 11:04 Creating high-converting static ads
- 16:20 Simple ad account structure that scales
- 22:40 First click vs last click: smarter scaling
- 26:15 Building landing pages & advertorials with ChatGPT
- 33:52 Upsells, AOV, and making free money
Recorded in person in New York. Every guest runs a 7 or 8 figure brand, across every category. Hosted by Sam Jacobs, co-founder of Commercive.
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