22-year-old scales his ecom brand from $0 to $1.5M in 6 months
About this episode
Our guest is 22, started running Meta ads in January after years of dropshipping on TikTok, and took his brand from $0 to $1.5M in 6 months. It was the fourth product he tested. He recorded this in New York the day he received the first Commercive 20,000 order award.
He explains how he tests a product for about a week on a $700 minimum, why buy one get one offers beat value stacks for him, how he launched 30 to 40 creatives a week, and how he scaled from $700 days to $15,000 days in a week. He also talks about DMCA attacks from a competitor, $100,000 held by Shopify Payments, and his exit goal.
Key takeaways
- Test more than the product. He spends a minimum of $700 over about a week per test: the first days prove sales, the rest test offers, angles and landers.
- Sell a better everyday item. His product research is finding something every household in the US uses daily and making a better version of it.
- Build AOV from customer comments. Adding the products customers kept asking for as add to cart and post-purchase upsells took his AOV from about $40 to about $75.
- Make your own creatives until someone can. He made his own ads with AI plus about $1,000 a week of UGC, then trained an editor with Looms before handing it off.
- Scale the budget in steps. He raised his CBO budget 20 to 30% every few sales, then started the next day at half of what it spent the day before.
Chapters
Recorded in person in New York. Every guest runs a 7 or 8 figure brand, across every category. Hosted by Sam Jacobs, co-founder of Commercive.
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